Specialized Diverge STR
Specialized Diverge STR: Smoother is Faster. The campaign to launch Specialized’s newest flagship gravel bike was conceived to clearly convey that the bike’s proprietary full suspension system could smooth out the roughest terrain on earth. We brought the bikes and a talented crew to Iceland to put this bike’s capabilities on full display.
Role
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Creative Direction
Strategy
Styling
Design
Photo/Video
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Production House: Gnarly Bay
Director: David Chang
Producer: Elizabeth Leilani
DP: Justin Sullivan
Photo: Etienne Schoemann, Yosseil Rodriguez
First AD: Katie Katz
Grips: Stephen Haughelstine, Stephen Scherba
PA: Haraldur Jonasson, Erick Marcheschi
Edit/Color: Justin Sullivan
Sound: Keith White
Music: Brandon Hagen
Talent: Emil Thor, Esma Taylor, Adam Masters
Designers
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Walton Brush
Dom Marchese
Jessica Allred
