Pete Panciera is a creative director currently leading Global Brand Design at Specialized Bicycle Components. With roots in skate and youth culture, his experience spans founder-led brands, global teams, and campaigns for some of the world’s largest agencies. He takes a holistic, design-led approach—working across product, storytelling, and go-to-market to build premium brands with both hands-on craft and design leadership.

Work History

2022- Leader of Global Brand Design, Specialized Bicycle Components: Heading up Global Brand Design, campaign direction, and all creative teams across North America, LatAm, EMEA, and APAC.

2020-2022 Senior Art Director ➝ Art Director, Specialized Bicycle Components: Helped evolve brand identity, product storytelling, and global creative systems.

2014-2020 Founder & Creative Director, Norden Goods: Built and scaled a design-led home goods brand with global distribution (Herman Miller, CB2, Le Bon Marche). Lead the brand to acquisition in 2022.

2009-2020 Independent Design Practice: Creative direction, brand systems, and product design for Nike, Adidas, Burton, and more plus agencies Doubleday & Cartwright, TracyLocke, and Geometry Global (Grey/Ogilvy).

2006-2009 Senior Graphic Designer, Zoo York: Led seasonal art direction and athlete-driven campaigns, working both in product design and marketing design.