Specialized
Active
To align with global strategy around servicing a more discerning, premium customer, the Specialized Brand Team, in collaboration with Global Marketing, led a repositioning of its Active & Transport category of bikes and equipment. As part of this, the team spent a week in Stockholm, Sweden with a talented crew of creatives, directors, stylists, and photographers to capture refined, beatiful imagery. In this shoot, details were key—paying attention to location, styling, and riding scenarios.
Role
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Creative Direction
Photo/Video
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Director/EP: Nik Howe
Director/Cinematographer: Alex de Cortada
Head of Marketing: Benjamin Edwards
Art Director: Walton Brush
Editor: Matt Less
Colorist: Alex de Cortada
Sound: Glue Factory Music
Photographers: Etienne Schoemann, Bryan Novak
Stylist: Liselotte Bramstang
Talent: Flossie Hughes, George Allandi,
Project Manager: Cameron Aspinwall
Producer: Nicole Moerig
Stockholm Producer: Chris Lanaway
Logistics Manager: Domenec Bosch
Moto Rider: Martin Eckervad
Lighting & Camera Assistant: Javier Buen
Production Assistant: Katie Whittaker
Production Company: Kin Studio Producció
